The Art of the Job

Week two on the job,  I began working on re-establishing the Bowers relationship with radio station’s whose audiences are compatible with the museums.  My boss was very enthused to have me taken on this project.  I was confident this would be easy for me, given I made a lot of these relationship pretty solid last summer.  These relationships could be very strategic to accessing the museums community via a different path; through the radio.  Marketing successfully with a radio station to bring in new or returning audiences to the museum, requires a clever and creative way of approaching the stations’ audiences. 

            The first step in this project is to find what pre-existing excel contact lists we have of radio station.  It is important to find out what information we already have, what information we need, and what information is out of date.  Also, how have we reached out to the radio stations in the past?  Have we emailed or made a personal call?  How have they responded and what work have we done with them?  All this information can be accessed through the “notes” tab on every excel sheet.  The museum takes precaution in noting its history, so that new employee understand the situation they are walking into. 

When looking through “the pool,” which is the hard drive database on the computers that contains everything that deals with public relations, there are multiple excel sheets and word documents, which need editing, revising, and examination.  The contact lists were scattered and a giant mess, to say the least.  I comprised every excel sheet into one master document, then went through and deleted the duplicates, creating a clean, concise, and efficient contact list.

            After understanding the situation the museum had and hopefully currently has with the radio stations, then it was time to gather the information that we want to promote.  Being concise and clear is important.  People do not have the time or interest to spend reading a lengthy email, so communicating concisely makes both party’s happy.  This is what I worked on this week: finding, updating, and formatting the pre-existing list, then composing an email blast.